5 Common Mistakes In Hiring


Do you know the biggest mistakes employers make in hiring? One of the biggest challenges we find is that sales professionals and business owners think they can find somebody who is both people-oriented and great on follow-through and detailed work.

The five common mistakes employers make in hiring are:

-I need a body right now.

The manager hires out of desperation and it is common when the manager finds himself overwhelmed. Maybe somebody just quit or the manager received a number of leads and does not know how to get the transactions closed or tasks accomplished.

-Hiring close family, friends or referrals without any evaluation.

We have known a client for a while who continues to hire her close friends and family members without evaluating whether they are the best fit for the position.
She finds it difficult to motivate and get any worthwhile performance out of these employees. Teamwork is a struggle and she seems frustrated. She feels that there is a magic bullet which will solve her problems.

Unless she starts hiring the person who is most suitable for the position instead of using nepotism, she will always have this challenge.

Unfortunately I have been guilty of this as well and it cost me money, time and relationships.

-No process to screen candidates.

Most sales professionals and managers are quick decision makers and do not have the necessary patience to do the due diligence before hiring people. It sounds simple, but it is hard for people who pride themselves on their quick thinking and decision-making ability to slow down and go through all the steps necessary to get well-qualified people.

Why is this attitude a major business risk? Just using your gut feel to make a hiring decision is not a smart idea. Again, most managers are not trained in this skill.

-Hiring the candidate who is just like you.

This individual reminds you of yourself when you were younger. You have a good gut feeling about this person.

Many managers tend to hire a person with whom they feel comfortable. Of course, you like people who are like you or remind you of yourself. If the candidate is too much like you, then why are you hiring your clone? It is rarely a good idea to hire your clone.

-You hate to do the work that you should be doing.

Let us say that you hate detailed paper work and you are poor in following through. You feel that all you need to do is to hire somebody who likes that work and is competent at it and your worries will go away.

Do not make that mistake. Before you hire such a person, learn the basics of that job for two reasons. One reason is that the person who walks in to do that job will definitely need you to give her orientation and training before she can be productive. Secondly, that person's style of work will differ from your style by necessity. If you cannot appreciate her role and how she functions, you will be a poor manager.

Ref: Minesh Baxi

Lean Mean Business Machine

Lean manufacturing's main keys are the following:


* Perfect first-time quality - quest for zero defects, revealing and solving problems at the source


* Waste minimization - eliminating all non value-adding activities and safety nets, maximization of scarce resources (capital, people and space)


* Continuous improvement - reducing costs, improving quality, increasing productivity and information sharing, pull processing: products are pulled from the consumer end, not pushed from the production end


* Flexibility - producing different mixes or greater diversity of products quickly, without sacrificing efficiency at lower volumes of production, building and maintaining a long term relationship with suppliers through collaborative risk sharing, cost sharing and information sharing arrangements.


The world’s economy today is always changing and more competitive than ever. There are new companies created everyday and old ones tightening their grip on their thrifty empires. For any of these companies to remain successful or become successful, they must find a way to stay on top of their game and please the customer better than ever before. Increasingly, successful companies are turning to lean business practices (lean manufacturing, lean customer service, lean office, lean distribution, lean public sector) as the answer to staying on top of their industry. Lean 5S is not necessarily a particular way of producing a product. It is instead a philosophical way of thinking.

McDonald's can be said to have recently implemented a lean technique. McDonald's no longer makes an abundance of food to wait in holding bins in anticipation of a meal time rush. If a rush does not happen, then there is an obvious waste of food as well as labor. Instead, McDonald's has focused on making the food when the customer orders to provide a fresher and hotter meal. A focus on consistent labor training and improvement is the key to keeping this service speedy and reliable. By implementing this new "leaner" way of thinking, waste of food and labor has been minimized, which is the main goal of the lean process.

Lean manufacturing was actually born in 1914 with Henry Ford and the mass production moving assembly line. Lean relies on keeping a steady flow of product out the door to the customer. Ford's system did exactly that, though it was missing some of the most important and common factors in today's lean philosophy. The original Ford assembly line was putting out thousands of Model T cars at a vast rate. The problem was that it did not matter what the customer demand or requests were; there was a base black Model T available. They didn't worry about customer satisfaction or demand whatsoever. The Ford motor company stuck with mass production and had a large stock of inventory (waste) just sitting around. Although Toyota is credited with beginning Lean Production with their Toyota Production System, the roots of "lean" date back as far as the 16th century. In 1570, King Henry III of France watched in amazement as the Venice Arsenal built galley ships in less than an hour using the continuous flow process.

Later in the 1940's The Toyoda Loom Company had problems of its own. After World War II when Japanese industry was decimated, the Toyoda family decided to extend Toyoda Automatic Loom Company to start an automotive company. They had some cash but did not have the infrastructure. They certainly could not compete directly with the established companies like Ford. Therefore, their sole demand was in Japan, which meant supplying small quantities with high variety, while Ford was selling any color Model T you wanted as long as it was black. Toyota also had to rely on outside supplier partners to make the capital investment needed to get in business. Taiichi Ohno, leader of the Toyota manufacturing enterprise, came up with a system now called the Toyota Production System (TPS). He did not do this alone though. Ohno diligently studied Henry Ford and his company’s philosophies on manufacturing. Toyota and Japan had the problems of not enough space, resources, or demand to compete with the larger automobile manufacturers of America. By assessing and solving these problems, Ohno began the TPS and the manufacturing revolution known today as Lean Manufacturing.

After WWII, Ford was ten times more productive than Toyota, but between 1945 and 1970, Ohno's Toyota Production System was revolutionizing the Japanese automobile industry. It was during this time the rest of the world and particularly the United States started realizing the overwhelming benefits of lean manufacturing. The U.S. auto industry paid particular notice when The Machine that Changed the World was published highlighting the great accomplishments of Toyota and the huge gap between Japanese quality and productivity and auto companies in the West. The book coined the term "lean manufacturing" because Toyota was doing more with less of everything - less space, less people, less capital and less inventory.

As said before, Lean’s main goal is to eliminate or at least minimize waste. Lean 5S also seeks to streamline the workflow throughout the production process. By eliminating waste, a lean system eliminates variability in the process itself and in the cycle time of materials. The cycle time is the length of time production materials spend in process, while processing time is the length of time required to process any particular item at any given workstation. By eliminating variability within these two lean concepts, companies become more efficient, and are able to reduce the final costs of producing a customer-demanded quality product. Reducing variability is a core objective of Lean. In fact, variability reduction could be defined as Lean in action. Some of the benefits of reducing variability or practicing lean principles are shorter cycle times, shorter lead times, faster response times to customer demands, lower costs, greater flexibility, higher quality, better customer service, and higher revenue. Certainly, these are all elements of creating a successful company, capable of meeting the changing demands of a highly-competitive marketplace.

The International Society of SixSigma provides the acronym DOTWIMP for recalling the seven wastes associated with Lean:

· Defects : A defect is defined as anything produced through the process that the customer is not satisfied with or is unwilling to pay for. Usually referred to as errors, defects disrupt the production process and require a greater final investment to produce a product for profit. Initially, most defects require less production time to produce than the intended high-quality product. This is because most defects occur because at least some facet of the production process was skipped or missed. In the end, however, defects are cost nightmares for companies. The additional steps they add to the production process are exponential, since most steps in the process are repeated. In addition, the intrinsic costs are immeasurable. Lack of customer confidence, added customer operating costs, and dissatisfaction with the purchased products are all end costs of defects that destroy company profits and longevity in the marketplace.

· Overproduction : Think back to the Ford model of production in the early 1900's. What value did the hundreds of excess Model T’s create? In essence, they only created greater expenses for the company. Valuable resources were tied up in goods that could not be readily sold. This creates wasted time, labor and resources that could be allocated to other areas, such as customer needs, process improvement, or business growth.

· Transportation : This deals with the movement of raw materials from vendors, to parts through the production process, to the finished goods reaching the end user. Lean seeks to streamline this movement so that unnecessary handling of raw materials, excess movement of parts, and increased steps in the distribution process are eliminated.

· Waiting : One of the major problems with the Ford assembly line approach is that not all steps are in synchronization with each other. One step might require five minutes of labor to complete, while the following step might require only two minutes to complete. Obviously, when this is the case a disruption of movement will occur, and the process will be in a "waiting" mode. Lean works to eliminate or minimize this waiting period by combining some steps and separating others, so that each step is more closely matched to the ones before and after. This reduces the amount of time an employee has to sit idle while being paid.

· Inventory : When Toyota began developing into an automobile manufacturing facility, they were forced to eliminate as many additional costs as possible. One way they did this was to eliminate capital resources sitting unused in their parts warehouse. They realized that if their revenue was tied up into parts that could not be turned around into saleable goods in an efficient manner, then they would most likely not survive as a young company. Instead, they worked closely with their supply partners to receive inventory that was needed to manufacture goods in accordance with customer demand. The goods were then sold more quickly, and greater cash flow was created to purchase the next order of parts from suppliers.

· Motion : Hours and hours of production are wasted seconds. Lean addresses this problem by streamlining the production process at the workstation itself. If a worker takes minutes to find the parts needed to complete their step in the process, Lean finds a way to make the parts more accessible, thereby reducing the minutes to seconds. This might not seem like much of a waste reduction, but consider this model. One worker uses one screw per product in their step in the process. The same worker produces one hundred of these products each workday. The worker must stoop down below the work table each time the screw is needed. This step takes thirty seconds, or 3000 seconds per 100 products. By placing the screw bin in front of the worker at shoulder height, the worker can retrieve the screw with less effort and in only 10 seconds. This motion reduction has saved 2000 seconds per 100 products. When calculating the end cost of this reduction annually, it becomes obvious how reduced motion saves money as well as time. This simple example can save a company as much as 137 production hours over the course of a year. These costs really start to add up when one considers that there are several production steps involved in creating a product for sale. Ergonomically, reducing physical motion decreases cumulative trauma disorders associated with time and expense loss due to injury.

· Processing : This concept can take on several dynamics. It can be simplified to say that any flaw in the process which creates a slowdown in production, a disruption of the process flow, or an increase in needed labor greatly increases a company's initial investment to create a desired result. This, of course, creates a greater cost, which hinders a company's ability to remain competitive in the marketplace.

Go Lean or Go Home

Lean is currently a hot topic in most major industries and is coming to an industry near you. Practically every type of industry is currently using Lean: distribution centers, electrical, government agencies, manufacturing, mechanical, office, healthcare, customer service and software and system companies. The current big players in lean manufacturing are Cascade Engineering, General Electric, Hewlett Packard, Intel, Microsoft, Oracle and Toyota. The use of lean thinking is being applied to improve competitiveness and accelerate a company's growth by managers and CEO’s alike. Perhaps, the most interesting aspect of Lean is that it does not stop with upper management. Instead, Lean is a philosophy that embraces the worker who actually produces the product or service being bought and sold. Today the leader in manufacturing is the United States, due at least in part to the implementation of lean principles in so many of our industries.

Other industries have taken notice and are now applying lean principles to compete. Channel 9 billionaire James Packer had this to say about Lean, "New management at Channel 9 has launched a concerted attack on its cost base in order to restore margins through eliminating waste, improving efficiency and lowering programming costs."

Companies, no matter how big or small, are switching practices over to Lean methods. Many companies that implemented Lean practices such as General Electric and Hewlett Packard cut their overhead operations by 30% or more. Furthermore sales double and they've continued to grow at an accelerated rate. Companies have experienced this growth and success without cutting jobs, which seems to have been the primary solution used to cut cost in the past.

With such overwhelming evidence, and such compelling arguments, it would seem reasonable that all companies would embrace Lean concepts. This is not always the case. There are two primary reasons some companies are not implementing Lean. Some companies are simply ignorant to Lean methodology and clearly do not understand what is involved in process improvement. Since they are ignorant of these practices, they tend to use older methods with which they are more comfortable. Lean cannot and will not happen overnight. Converting to a Lean system takes time and effort, and results-driven people want immediate results. The other primary reason companies fail to implement Lean practices is that they see process changes as new investments, which of course equals new cost. They have invested such great sums of time and money in their current process, regardless of inefficiencies, they fail to understand that initial costs of Lean processes is simply an investment for future growth and profit.

Lean manufacturing is not a set of isolated techniques. It is a complete business system. By eliminating inherent wastes, Lean creates a new way of designing, a new way of selling, a new way of producing, and most importantly, a new way of involving all employees in improving processes, product quality, and customer satisfaction.

It should be recognized and remembered that Lean is not a final goal that a company works towards. It is an ever-changing way of thinking to make the company the best it can be at all times. Simply put, Lean 5S is making the customer happy by getting them their product in the fastest way possible with the highest quality possible while making the largest profit possible. There is no better way to succeed in today's changing business world. Darwin's idea that it wasn't the strongest species, but the most adaptable species that were able to survive and thrive in the changing world, is equally applied to business. Companies who are consistently able to adapt to the changing needs of their customers, and companies who are able to meet these changes with the fewest costs while producing the greatest profits are the companies who will continue to succeed. These companies understand that Lean is a process, a journey, not an end state.

Author: Mike Ridpath

The Art of Effective Business Communication

With the increase in the use of emails via internet along with graphical text messaging forms, there are better means of communication to make way with words.

Verbal or written, either expressed well can increase the chances of success in any business by many folds. In the multilingual world, communication is a potent tool to persuade the end consumer. It is this communication which makes you land up in a good business relationship and it is the same tool which pulls out of business rift.

You went to attend a conference where speakers worked wonders by just delivering few notable corporate jargons and the final message was communicated to you. And, often you might have come across salesmen who tried pursuing you by using all forms of communication, direct, indirect, verbal and spoken, but you didn’t shudder or respond because of some loopholes in the process of communication.

And at yet another point of time, there might be occasions when you communicated by the expression of your eyes. In the corporate world, communication means a lot where the body language too speaks about you.The essence is to remove the barriers to communication. There should be enough relevance to the subject with evidence to support your argument, and make it work by using proper words. Many times, the quality of the product is of a low grade with less buzz created around the product by not doing enough advertisements and other marketing gimmicks. Rightly, it has been said that “word of mouth” is the best form of advertisement which again proves that nothing can be more rewarding than using the fine mode of communication. If you truly want to learn the art of connecting to people and strike the right chord, make way with words. Whatever styles and mode of communication you adopt, some add-on features will always help you build up style of communication.


* Flower your personality: Do whatever you can do to develop your personality. Learn good etiquettes and maintain your posture while you speak since this forms an important part of your body language. Also maintain a proper dress code for the meetings and client presentations.

* Show concern: When you speak, your eyes should be revealing the truth. Express concern for the person when you communicate.

* Provide necessary details: Some customers want vivid details and inputs of the products or services you handle. Make necessary adjustments and provide all inputs.

* Be wary of your language: This means that words you speak or write should not be harsh or seem offensive. Control always your temper and let the other person (an employee or client) feel that he is special for you.


Mintzberg had proposed three different categories of managerial role and operations, interpersonal, information-sharing and decision-making where all of these are based on active communication.

Kotter on the other hand talked of a general manager’s role which speaks of networking through good relationships which helps them to devise agendas and spending few minutes in meeting asking about things are moving in a business. Again involves communication. A manager needs to a good communicator if he wants to get work done by his subordinate. The success of the whole team depends on an employee’s ability to communicate with his peers and his superior. How effective is your communication is worth noting. So, what you should do to facilitate good communication?


* Set your goals before speaking as to what you want to derive out of your communication process.

* Speak relevant and speak clarity.


· Create space for open communication and address issues on a soft note. · Always try to build up on your communication by taking care of other issues as discussed earlier· Try understanding what others communicate.

In a nutshell, always push yourself for becoming a powerful speaker by using tools of communication in a better way and remove the barriers to communications if any. Communication influences all divisions of an organizations in the form of an internal communication and not just the end consumer.

Ref:
Jaya Sinha

How to Successfully Build Customer Loyalty

In today’s competitive marketplace, the race to increase profits by cultivating customer loyalty is going at full speed. Customer retention is not only a cost-effective and profitable strategy, it is a necessity for businesses wanting to stay ahead of the pack.

As consumers are spending less thanks to soaring fuel and food costs, companies are more reliant than ever on the loyalty of a dedicated customer base to maintain a competitive advantage. Following the Pareto Principle, 80% of your sales come from 20% of your customers, and in a recession the numbers are closer to 95% and 5%, says Ajit Maira, senior vice president of the Information Technology Services Marketing Association. Since these returning customers cost less to reach, are less vulnerable to ploys from the competition and buy more over time, companies need to give customers an incentive not to go elsewhere for the same product or service.

One of the most successful ways to achieve this cost-effective retention is through the use of customer loyalty reward programs. By rewarding the ongoing purchase of product or services, companies achieve long-term relationships with customers. With a variety of loyalty programs available to companies, the key is discovering what works best for your needs and goals.

Build a Strong Foundation

Successful loyalty reward programs are built from a working knowledge of your customer base. To create the foundation, you must first identify the type of customers you want to retain and understand the types of products and services they value most. This information can then be used to determine the kinds of rewards programs that will appeal to them.

To obtain this level of understanding about your customers, it’s vital to conduct targeted research. In an article in the Harvard Business Review, authors Thomas O. Jones and W. Earl Sasser, Jr., suggest utilizing a combination of customer satisfaction surveys, customer feedback and market research. Together, these three tools can help businesses better grasp the wants and needs of the customer to build stronger brand loyalty.

Establish Winning Relationships

While good service is the key to earning customers, it’s not enough to maintain their long-term loyalty. In his book How to Win Customers & Keep Them for Life, author Michael LeBoeuf states, “Smart companies go the extra mile for the customer and show them just how dedicated they are to making sure that they feel good about doing business with them.”

To prove to your customers that your company is going that extra mile, you must show them you are doing just that on a regular basis. For example, Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customer Become a Volunteer Sales Force, suggests showing customers they are valued by inviting them to lend their opinions on new products and ideas, or invite them to your company’s conferences or meetings. These offers to participate in your company’s operations will promote a feeling of value and inclusion.

It’s also vital to maintain open lines of communication and always treat customers with courtesy. Loyalty is established over time, and customers need to believe that your company values them.

Give Them Incentives

Giving customers incentives to let their purchases be tracked allows you to base loyalty programs on very specific requests and needs. The incentives can help your business to increase customer traffic and sales, and most importantly—allow you to measure the effectiveness of the incentive.

The incentives can vary, and can include immediate rewards like free long-distance phone calls for hotel guests, targeted deals such as exclusive “friends and family” sales events, valuable membership cards offering extras like bonus spending points. Other options are also successful, like manufacturer rewards for items such as brand merchandise and discounts, and point-earning partnerships between retailers and online shopping sites.

Offering these loyalty incentives, also know as frequency marketing, allows your business to build a database of loyal customers that you can target again and again, and with precise tracking.

Follow Through

To reap the rewards of a customer loyalty programs, it is vital to maintain a consistent approach and follow through with your strategy. By staying the course with targeted research, communication and incentives, you can establish a loyal customer base yielding great results.

It's important to remember that customer loyalty can't be established overnight, but the investment required to create a satisfied customer is always worth the effort. Establishing long-lasting, loyal relationships with clients should not be an afterthought in the current market; it's now a fundamental necessity on the road to achieving higher profits and business longevity.

Ref:
Author: R.L Fielding

Localization- More Than Translation

What are the main reasons you leave a website? It doesn’t hold your attention, doesn’t have much to offer, you can’t understand it or it’s offensive in some way? These are all perfect reasons international customers would want to leave your website too. When it comes to getting your information translated not just accurate but localized, it’s a good idea to get it done right.

Most human needs are universal, but it’s the details of people’s cultures, beliefs and views that matter just as much. Marketing a product or service to outside countries takes more than glossy reprints of the same hotel to persuade every one in every country that this would be the place to stay. A more common example where localization is imperative is for products that were made in the U.S. to be used in another country. Products are not just made and then distributed all over without changes being made first. Can you imagine getting a video game made in Japan that was only in Japanese and you couldn’t even attempt to play it? The games created in Japan and played in the U.S. have been localized for the states.

Your company can’t afford not to localize your product or service. And just as importantly, not to over compensate and create the opposite affect. For example advertising your high tech computer software in Japan with a Sumo wrestler and a ninja on the packaging would cause offense to many people in Japan, even though Sumo wrestlers and ninjas are a small part of their culture, you can’t be assuming your audience isn’t forward thinking people, to be so naïve would be the same as shooting yourself and your company in the foot. Localizing your product so that the product spotlight’s the Japanese people as some of the brightest, hard working and progressive people on the planet, will bring your company more results. People are going to buy products for what the products can do for them and of course they are going to respond better to a product that makes them feel secure in their identity too. It’s also so important to remember that unlike American advertising that is saturated in loud black and white phrases, slogans and brutally honest and blatant remarks, in Japan, certain symbols whether it be of nature or animals speak just as loud as our American exclamations. In saying that, where does a company turn to in order to get their product localized right? Trust in the professionals. Several professional translation companies are available to help. You can trust in the big guys and remember, it’s not just your name on the product, it’s theirs too.

Author: 10x Marketing

Using India Exporters For Business

Even though many people may not be aware of the many product industries that India gets involved with as far as the buying and selling of goods is concerned, there is more to India than meets the eye. There are actually a plethora of exporters located within India and the surrounding areas. Many of their products go overseas, such as to the United States and many places throughout Europe.

Chances are that you have seen at least a few products that you use on a daily basis that have the label, "Made in India," or something written on a sticker label to that effect. Indeed, plenty of retailers choose India exporters as their primary place of trading and deals since there is inexpensive labor available as well as plenty of products to choose from and sell.

Small and Large Retail Businesses: If you are a retail organization that needs to find products to sell, India exporters have literally thousands of items to choose from. There are India exporters that specialize in everything from baby products all the way to furniture, toys, and hand tools. When a company outside of India decides that they need to find a new product line or a way to purchase things cheaper for their customers, these companies will often choose to look within India's borders for specific exporting companies that are able to produce the things that they want. On the other hand, this type of labor or production can often be contracted out to exporters within India for a small price, if desired.

Getting Products for Less: Another reason why exporters from India are used is because they are often so much less expensive than those located right inside one's own country. For example, United States' retailers often choose to import products from India's exporters simply because they can increase their profit while giving the exporting companies their business as well! In addition, the products that can be purchased from India are usually of the same or nearly the same quality as those wholesalers located right in the United States.

Exporting products from India also gives the upper hand to consumers as well. Since retailers are paying a small price for the things they import, those cheap prices are passed along to the consumer! In essence, exporting from India is a win-win situation for everyone: the India exporter benefits, the retailer benefits, and the consumer benefits because he or she is able to pay low prices for the items that are bought!

Even though there are some who advise not to export products from India because of the "risks" that supposedly exist, plenty of individuals, businesses, and India exporting customers have found that the transactions go smoothly and the products that are bought and sold are of good quality as well!

All in all, India's exporters have a large size of the market share of the many products that are exported and imported to many places around the world. The United States holds a large proportion of the retailers and business owners that conduct business with exporters from India on a regular basis. But there are plenty of other countries around the world that perform trading deals and purchase transactions from India's exporters as well. India is definitely a popular place to export inexpensive, quality products to many retailers, businesses, and consumers!

Author Resource:- If you are ready to Trade India products we offer an Exporters India trading platform.





Yahoo! and Microsoft: Hollywood Beef

In todays age of much publicized feuds, the rising tension between Yahoo founders and Microsoft has been very interesting to say the least. A battle between business tyrants, both companies represent billions of dollars raging war on a corporate landscape.

The Details
In a letter to shareholders, Yahoo! brass Jerry Yang and Roy Bostock criticized Microsoft and their collaboration with billionaire Carl Icahn. Within the letter Yang and Bostock both accused Icahn and Microsoft for not standing strong on certain issues and playing a tactical game with the company with respect to the media. Yang feels that the public showing of Microsoft and Icahn's partnership is done in order to undermine the value and assets of Yahoo! Carl Icahn is a key investor of Yahoo! and controls about 5 percent of the company which equals out to 70 millions share.

Microsoft first publicly announced their patnership with Carl Icahn on July 7th, 2008. Microsoft revealed that the collaboration with Icahn was a way to get rid of Yahoo! co-founder Jerry Yang and to re-attempt a takeover of the company. Icahn had even issued a letter to other shareholders that the takeover of Yahoo! by Microsoft would be very beneficial to them and even Microsoft shareholders. Icahn went on to state that:

"Our company is now moving toward a precipice. It is currently losing market share in its 'search' function; our current board has failed to bring in a talented and experienced CEO to replace Jerry Yang and return Jerry to his role as Chief Yahoo!, and currently it is witnessing a meaningful exodus of talent."

Microsoft has been very pleased by Icahn's assistance and stated that they would only be interested in completing a merger with Yahoo! if the current board on Yahoo! was replaced. Despite the fact that the Microsoft deal has been very much publicized, it is widely known that Microsoft is not the only company that Yahoo! has been in talks with.

Early Yahoo! History
Yahoo! an internet and multimedia giant was founded by Stanford grads Jerry Yang and David Filo in 1994 and has since been one of the leading corporations within the US and abroad with a value of over billions and billions of dollars. Recent statistics show that the company receives about 3.4 billion page views a day and is the second most visited website in the US.

Initially, Yahoo! was named, "Jerry's Guide to the World Wide Web." It has been said that the name which the company has eventually became to be known as was taken from a novel by Jonathan Swift titled Gulliver's travel that was published in 1726. The title of the book is officially known as "Travels into Several Remote Nations of the World, in Four Parts. By Lemuel Gulliver, First a Surgeon, and then a Captain of several Ships." Considered a classic, the book is a satire on human nature.

It is here, that the now famous word: Yahoo, was taken and adopted to a unique and in 1994 a hungry and blooming upstart company. Within the Merriam - Webster dictionary the word yahoo is defined as a, "boorish, crass, or stupid person." It is with this identity that this company rose up from the ground and become a towering figure within the realm of international business.

Money Equals Drama
As one singer stated, "Mo' money, Mo' problems", and Yahoo is one company that has not been immune to such situations and the recent plot of Icahn to rid of the companies board is just another episode of Yahoo!'s most interesting and intriguing diary.

Author Resource:- Article provided by S-Proprietor.com. A website dedicated to entreprenuers, work at home business opportunities and resources.