Malaysia Airlines’ Corporate Vision and Service Quality Strategy












Malaysia Airlines’ vision is to become “An Airline of Excellence”, offering the very best to its passengers in terms of safety, comfort, service and punctuality. This vision was amplified by our
chairman in the company’s 20th anniversary commemorations in October 1992.
The mission has been stated in three main thrusts
as follows:
(1) To make Malaysia Airlines one of the leading
standard bearers for the airline industry in
terms of safety, efficiency and quality of
service.
(2) To develop Kuala Lumpur as the preferred
gateway into Malaysia and the South-East Asia
region.
(3) To make Kuala Lumpur a major cargo
transhipment area for the Asia-Pacific rim.

By: Abdullah Mat Zaid
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