Japanese has been a major car producer since 1980s. Japan has getting strong foothold in US car market due to open market fewer restriction and huge potential market. This article is looking into the issues of Japanese producer in United States. Led by the robust and steady commitment of the United States, the national economies of the world are entering the 21st century as part of an increasingly blended, global enterprise. The automobile industry has prospered, as national brands have transformed into international alliances—global engines generating not only products, but also jobs and investment capital while lowering prices and increasing quality and choice for people around the world. Today, Ford holds a 33.4% equity stake in Mazda; Renault holds a 36.8% equity stake in Nissan. General Motors holds a 49% equity stake in Isuzu, and has increased its investment in Suzuki. Mitsubishi Motors builds the Chrysler Sebring and Dodge Stratus in its plant in Illinois. Toyota and General Motors together build the Toyota Corolla and the GM Prizm in their NUMMI, joint-venture plant in California. Over the last two decades, as manufacturers increasingly invest and produce in foreign markets, there has developed such a wide range of inter-relationships between the world’s automakers that it is difficult, if not impossible, to tell by brand name what is an American, Japanese, or European car. Most Americans agree that a car made in America by Americans is a U.S. product regardless of brand name.
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