Malcolm Baldridge

Malcolm Baldridge is a national quality awards in United States. Original the awards is intend solely on quality but currently the concept is more on performance management and sharing of best practices to increase US companies or organizations competitiveness in global market. Due to difference in the nature of business in certain industry, Malcolm Baldridge Award criteria is divided into 3 categories which is the Criteria for Performance Excellence, Education Criteria for Performance Excellence and Health Care Criteria for Performance Excellence. We will look deeply into Criteria for Performance Excellence, which is the default criterion needed by normal business or nonprofit organization operation to compare into the standards. According to the information provided by National Institute of Standard & Technology (NIST), there are 7 important criteria to measure against the business performance such as Leadership, Strategic Planning, Customer and Market Focus, Measurement, Analysis & Knowledge Management, Workforce Focus, Process Management and Results. From the 7 Criteria for Performance, there are 18 items to evaluate against the business or organization such as example below:

Leadership
Include (1) Senior Leadership, which examines how senior executives guide the organization and (2) Governance and Social Responsibilities that examine how the organization addresses its responsibilities to the public and practices good citizenship
Strategic Planning
Included 2 item which see how to organization address strategic challenges and set its direction (1) (Strategic Development) and how it determines it key action plan (2) (Strategic Deployment)
Customer and Market Focus
Include (1) Customer and Market Knowledge, which emphasize on focus to captured voice from customers to be more customers’ centric organization that understand them and their needs clearly. It also include (2) Customer Relationships and Satisfaction.
Measurement, Analysis and Knowledge Management
Include of 2 item, (1) Management, Analysis and Improvement on Organizational Performance which examines the management of data and information and effective use of these resources to improvement on the key process and (2) Management of Information, Information Technology and Knowledge.
Workforce Focus
It has two items included (1) Workforce Engagement that examines on the way organization has support to ensure the full potential development of its human resources and (2) Workforce Environment examines how workforce is aligned to company’s objectives.
Process Management
It examines how important production and support process are designed, managed and improved. It included item (1) Work Systems Design and (2) Work Process Management and Improvement.
Results
Examines organizational performance and improvement in key business areas which included the item such as (1) Product and Service Outcomes, (2) Customer Focus Outcomes (3) Financial and Market Outcomes, (4) Workforce Focus Outcomes, (5) Process Effectiveness Outcomes and (6) Leadership Outcomes.

Baldridge Award Criteria is used by a lot of business and organization as a self-assessment tools to evaluate how their business operation performance standing at, tools for development of operational effectiveness and improvement, and a platform where best practice in American firms can be shared for overall mutual benefits in the industry.

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