Apple Co can be indentified as a leader of creativity and innovation in global business environments. From early its start up it is already an innovative product line with introduction of GUI operating system that becomes envy to Microsoft to develop its own Windows later. Having financial problems in early 1990s because of declining Apple computer business, there are several rumors of bailout exist. Coming back of Steve Jobs already drive the company to be different from concentrating on PC business to become a true consumer electronics provider. There are few strategies that has transformed them to be a true leader in creativity and innovation:
• Apple ready to have something different from others even though market demand or response is not yet known. The design of iMac is innovative because it is different from conventional PC chassis design which is beige and dull black colors. It is built in translucent plastic exterior and the designer won the innovative awards for this brave move.
• Apple ready to take risk to join the fray in consumer electronics market by building IPod which happens to be best selling portable music player which is good in design, interface and acceptable pricing range. This helps to improve Apple’s sales plus the ITunes format has been instrumental to make Apple a leader in digital music downloading business. This is innovative approach of doing business as 10 years ago; Apple does not ever think it will become a major player in that area. Digital music business is big and the current cheap price will help people to drive the business and entertainment business to fight piracy as people are encourage to download originals.
• Seeing changes in world market and technology trend, Apple ready to change from norms in order to survive. Rather than focus on using Motorola or IBM processor, Intel processor has been use on Macintosh PC for better performance and suitability to current market demand. Apple knew Intel dominance and popularity is hard to beat and it choose the correct way to innovate its product line to suits Intel processor.
• Anticipating competition also drives Apple to be creative and innovate products that can help it maintain its lead. With introduction of better and larger flash memory on hand phone and so-called Nokia music phone can posed a threat to Apple’s IPod in long run. Apple began producing innovative IPhone which has both functionalities of music player and phone in one device. It is cheap and will pose competition to conventional mobile phone maker around the world.
• Apple ready to have something different from others even though market demand or response is not yet known. The design of iMac is innovative because it is different from conventional PC chassis design which is beige and dull black colors. It is built in translucent plastic exterior and the designer won the innovative awards for this brave move.
• Apple ready to take risk to join the fray in consumer electronics market by building IPod which happens to be best selling portable music player which is good in design, interface and acceptable pricing range. This helps to improve Apple’s sales plus the ITunes format has been instrumental to make Apple a leader in digital music downloading business. This is innovative approach of doing business as 10 years ago; Apple does not ever think it will become a major player in that area. Digital music business is big and the current cheap price will help people to drive the business and entertainment business to fight piracy as people are encourage to download originals.
• Seeing changes in world market and technology trend, Apple ready to change from norms in order to survive. Rather than focus on using Motorola or IBM processor, Intel processor has been use on Macintosh PC for better performance and suitability to current market demand. Apple knew Intel dominance and popularity is hard to beat and it choose the correct way to innovate its product line to suits Intel processor.
• Anticipating competition also drives Apple to be creative and innovate products that can help it maintain its lead. With introduction of better and larger flash memory on hand phone and so-called Nokia music phone can posed a threat to Apple’s IPod in long run. Apple began producing innovative IPhone which has both functionalities of music player and phone in one device. It is cheap and will pose competition to conventional mobile phone maker around the world.
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